Worst Winter Olympic PR Scandals of All-Time


Think you have PR problems? At least you don’t have corrupt judges and a drunken skier on your hands.

Business Insider recently took a look at the worst Winter Olympics PR disasters of all time. Lowlights include the Harding/Kerrigan debacle, Denver refusing to host the games after being awarded them in the 1970s, and a couple are unfortunately from the 2010 Olympics in Vancouver. A snippet:

NBC: The network that prevents you from watching the Olympics.

In the age of Twitter, 24/7 real-time online news coverage, and real-time everything, NBC still thinks it’s 1976, and that the best way to cover the Olympics is via tape delay.

Actually, that’s the worst way to cover the Olympics. For instance, by the time NBC got around to airing Bode Miller’s downhill run last night, everyone already knew that he came in third place.
 

For the record, despite my issues with NBC’s lack of live coverage, this has by far been the most enjoyable Olympiad for me. Discussing this with friends recently, we decided the Winter Olympics are so much fun because these are events we don’t see otherwise. While curling is enjoying unprecedented recognition, I’ve personally found a new love for downhill skiing, Snocross and even ice hockey. Most importantly, it’s been great to see Canada and its famously welcoming people garner some well-earned recognition for the nation’s gorgeous West Coast.

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