Women, Men Differ in Some Work Priorities

Categories: Human Resources


No shocker here: Salary and benefits remain critical elements for individuals choosing where to start or continue their careers. Beyond that, however, the factors that most attract job candidates vary based on gender.

Randstad, a global provider of human resources services, conducted a comprehensive 7,000-person survey. Below are a few of the key findings:

“How a company is perceived as an employer impacts what types of candidates it will attract,” said Lisa Crawford, senior vice president, Randstad U.S. “As our research reveals, companies may need to focus on key elements, such as building culture and adopting more flexible work policies, to appeal to different demographics. Attracting and retaining talent is not a one stop shop—particularly with a diverse workforce and multiple generations sitting side-by-side to one another.”

  • Women Want a Prime Location: Location is key for women workers, with 44% of female respondents choosing that as an important employer attribute compared to 35% of men.
  • Men Want Career Progression Opportunities in Financially Healthy Companies: When choosing to work for an employer, 42% of men look for opportunities to advance versus 36% of women. Additionally, the financial health of a company is very important to male respondents (36% of men versus 28% of women).
  • Work/life Balance Continues to Be a Top Concern for Women Workers: Nearly one-in-four (37%) women respondents chose workplace flexibility as an important employer attribute, compared to just 26% of men.

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