When Green Isn’t as Green as it Seems


In today’s world of carbon footprints, sustainability and simply all green all the time, there’s a lot of greenbacks to be made by advocating your environmental friendliness. And, like most other similar concerns, the vast majority of people on the green bandwagon are there for the right reasons and being upfront about their products and services.

As we have the last two years, we’re going to highlight some of those companies, organizations and communities in the July-August BizVoice magazine. (Check out the last two years: 2009 and 2008 issues). There are good stories to tell, and we’ve got excellent writers on staff who will do just that.

But the growth of green was closely followed by "greenwashing," defined as misleading information about environmental practices or benefits. Recently, Energy Star products that may not be as efficient as advertised and green buildings that don’t always live up to that label have been in the news. Are there other "not so fast on the green claims" that are out there? Let us know your thoughts and any leads would be appreciated.

It will be another great "going green" issue, but if some green initiatives are leaving you feeling blue, we want to report on those too.

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