Travel Preferences: Australia and Hawaii


Survey findings from Travel Leaders Group reveal that Australia remains the most dreamed about destination for American travelers, followed by Italy, Bora Bora, Ireland and New Zealand.  Additionally, the data highlights Hawaii, California and Alaska as the most desirable U.S. destinations for vacation travelers. Survey findings from Travel Leaders Group reveal that Australia remains the most dreamed about destination for American travelers, followed by Italy, Bora Bora, Ireland and New Zealand.  Additionally, the data highlights Hawaii, California and Alaska as the most desirable U.S. destinations for vacation travelers. Travel Leaders reports:

“Australia is undeniably captivating to many Americans.  With a size mirroring that of the continental U.S., it offers immense variety from cosmopolitan cities to the rugged outback and from world-class beaches and the Great Barrier Reef to award-winning wine regions,” explains Travel Leaders Group CEO Ninan Chacko. 

Travel Leaders Group’s 2017 Consumer Travel Survey asked Americans to name their “ultimate dream destination” and the list includes:

  1. Australia
  2. Italy
  3. Bora Bora
  4. Ireland
  5. New Zealand
  6. Cruise – World
  7. Fiji
  8. Cruise – Europe (Mediterranean)
  9. Greek Islands
  10. Tahiti
  11. Cruise – Europe (River)
  12. (tie) Antarctica
  13. (tie) Cruise – South Pacific and Tahiti
  14. Cruise – Australia/New Zealand
  15. France 

When asked, “If you could take a trip anywhere in the U.S., where would you choose to go?” the list of top favorites included:

  1. Hawaii
  2. California
  3. Alaska
  4. Florida
  5. New York
  6. Arizona
  7. Colorado
  8. (tie) Maine
  9. (tie) Montana
  10. (tie) Washington
  11. (tie) Washington, D.C.

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