The Indiana Chamber’s 28th Annual Awards Dinner takes place this evening. The EchoChamber team has been around for 20 of the outstanding events – helping tell the stories of award winners through video and print, as well as interacting with a tremendous lineup of keynote presenters. This is your opportunity to hear some thus-far untold anecdotes. Listen now.
EchoChamber is the Indiana Chamber podcast featuring conversations with business, education, political and technology leaders. It’s your opportunity to listen in on your terms.
Thinking of having your employees pose as customers and post positive reviews of your company online? You might want to think again, Shady McSketchball. The Federal Trade Commission now has precedent to drop the proverbial hammer on your business if you’re caught in such acts. The California Chamber’s HR Watchdog blog explains:
The New York Times recently reported that a California-based company settled charges with the (Federal) Trade Commission (FTC). The FTC alleged that the company engaged in deceptive marketing practices by encouraging its employees to post favorable reviews for its clients’ games on iTunes. The employees did not disclose that they were being paid to write favorable reviews.
Late in 2009, the FTC made changes to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The FTC’s guides address endorsements by consumers, experts, organizations and celebrities. The FTC said the revised Guides also add new requirements that mandate that “material connections” between advertisers and endorsers (sometimes payments or free products) must be disclosed because consumers would not expect these connections to exist.
These examples define what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The guides stipulate that the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement.
Inform your employees that they should not post testimonials or endorsements on social media Web sites about your company or any of its products or services without disclosing their relationship to your company.
Did you know there was a Congressional Anti-Piracy Caucus? (I’ll take a chance and guess not). Neither did I.
The caucus has been in place for six years. The primary goal is laudable — protecting intellectual property, particularly for the entertainment and software industries. I just didn’t know it took a caucus of members of Congress to focus on this issue.
Anyway, the group released its watch list of countries to keep a close eye on. The caucus will offer briefings for congressional delegations traveling to these countries.
The five countries range from the expected (China and Russia) to several surprises (Canada, Spain and Mexico). Do you agree or disagree that these countries are threats? Any anecdotes you can share?