Indianapolis Cultural Trail, Inc. (ICT) announced a partnership this week between the Pacers Bikeshare program and UST Global, a leading provider of end-to-end digital solutions and IT services for Global 1000 companies. The One Million Calories Campaign challenges the Indianapolis community to burn one million calories using Pacers Bikeshare bikes during the month of August. To kick off the campaign, UST Global is providing free access to the bikeshare program this weekend. A release has more:
Indianapolis Mayor Greg Ballard officially launched the campaign on July 29 outside of City Market, recognizing the critical role of technology in healthcare.
“I’m thrilled that UST Global has selected Indianapolis as the place to launch the One Million Calories Campaign,” says Mayor Ballard. “Our Pacers Bikeshare program is a healthy way to travel and experience downtown, and it will be exciting to see just how many calories our community can burn by using the bikeshare next month.”
Individuals wanting to take advantage of free access to Pacers Bikeshare, complements of UST Global on August 1-2, can do so by checking out a bike at any station kiosk. A credit card must still be used when checking out a bike and usage fees for trips over 30 minutes will still apply. More information about how to use Pacers Bikeshare is available at www.pacersbikeshare.org.
“The impact of technology on advancing breakthroughs in healthcare is undeniable, whether observed through mobile applications, medical devices, or online services. We’ve worked tirelessly to remain at the forefront of healthcare’s digitization movement, and the past few years have yielded tremendous success for UST Global’s healthcare practice.” explains Nikki Arora, Chief Marketing Officer at UST Global. “We are thrilled to invest in the Indianapolis community, and our partnership with Indianapolis Cultural Trail and its Pacers Bikeshare Program will help us more clearly understand the needs of customers and bring better innovation to market at a faster pace.”
The digital health sector is exploding, as 2014 saw $6.5 billion dollars invested in the industry – a 125% increase from 2013. From activity trackers to app-focused wellness portals, technology is redefining the way consumers take charge of their health and how healthcare companies meet patients’ needs. UST Global is committed to empowering healthcare communities around the country by helping providers improve accessibility to healthcare services and insurance. Cost-efficient, easy-to-use systems make it possible for everyone to monitor their health, stay active and maximize the use of their healthcare services.
“Our community burned over nine million calories riding Pacers Bikeshare bikes last year,” concludes ICT, Inc. Executive Director Karen Haley. “Our partnership with UST Global underscores that bikeshare plays a vital role in making Indy an active and healthy community.”
Pictured are (left to right) Eric Ellsworth, president and CEO, YMCA of Greater Indianapolis, Indianapolis Mayor Greg Ballard, Kären Haley, executive director, Indianapolis Cultural Trail, Inc. and John Seitz, healthcare transformation strategist at UST Global.