Partnerships between the business community and local schools are nothing new. More and more are taking place in relation to athletic facilities. In Westfield, New York Life has taken a different approach by hosting a special hospitality suite for the last two years at local high school football games.
“We were looking for an opportunity to get involved with the community and let people know of our presence in the area,” says Alex Clark, a representative with the local office of the insurance and financial services firm. “For us, it allows people to see us every other week. They like to work with someone they know, someone who is helping out in the community.”
The firm hosts various groups – police and firefighters, school guidance counselors and Westfield alumni as examples – as well as winners of a random drawing for each game. The suite area offers catered food, camaraderie with fellow attendees and an excellent view of the game. (Westfield compiled a 7-2 regular season record this year and will open the playoffs Friday at Lafayette Jefferson).
Group sizes have ranged from 30 to 55, with an average of about 40 attendees at each game. The reactions are all positive.
“There’s a lot of buzz. Parents who are coming say, ‘We’ve heard about it, we were curious, you guys have really done a nice job’ and they’re very appreciative of what we’ve provided for them,” Clark confirms. “They’re thrilled and excited. Once they get to come and see the space, they’re really in shock how nice it is.”
New York Life has the benefit of a 171-year corporate history, but Clark notes, “So much of what we do is built on relationships. People can find products and services we offer anywhere. But they choose to do business with us based on the strength of our company and the relationships between our clients and our advisers.”