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Best. Leading. Top. Premier. Sustainable.

These words sound familiar? You’ve probably seen them in a press release. Perhaps you put them in a press release.

A post by Ragan relays that Schwartz MSL Research Group and Business Wire released a list of the most common buzzwords used in press releases. If you want your future releases to stand out, you might want to start by keeping out the words it lists.

Additionally, they reveal the top action words (over)used in headlines are:

  • Announces
  • Launches
  • Partners

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