Russia/Georgia Battle Shows Value of PR


If your communications team has gone round and round about your public relations initiatives, this article by Reuters UK might give you some insight into how valuable messaging can be in the midst of crisis. This piece explains how Russia and Georgia are fighting not just with weapons, but with PR strategies:

Russia wants to convince the world of its role as an honest broker, reluctantly intervening against an out-of-control Georgian president whose forces have carried out ethnic cleansing against the Ossetian people.

 Georgia in turn portrays itself as a plucky little country fighting off the resurgent Russian bear and suffering unfair Kremlin punishment on account of its drive to become a Western democracy and NATO ally.

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