Report: STEM Message Not Getting Through


It seems as if everyone is talking about the STEM (science, technology, engineering and math) talent shortage, but the message is apparently not being heard. Randstad US conducted a study to uncover key motivations, beliefs and perspectives of STEM-related topics among kids aged 11 to 17.

The research shows that despite high interest in STEM studies and confidence in STEM skills at a younger age, interest dwindles as children grow older. Students 11 to 14 years old are 18% more likely than students aged 15 to 17 to consider math one of their favorite subjects. Fifty-six percent of young people also said knowing how STEM skills relate to the real world would make STEM classes more interesting.

“The term ‘STEM’ needs a rebrand and awareness campaign to get the next generation of talent excited about pursuing these careers,” said Alan Stukalsky, chief digital officer for Randstad North America. “Young people are self-selecting out of higher STEM education classes because they can’t see how these skills apply to different professions and employers they’re excited about. It’s a misperception and a serious economic problem, as a rapidly growing number of jobs now require STEM competencies. If we don’t find a way to guide and prepare the future workforce for these positions, we run the risk of the need for these skills escalating and the hiring gap expanding.”  

The study revealed not only a lack of students’ awareness of what types of STEM jobs exist, but also a lack of personal connection to STEM professionals and how STEM jobs are defined.

  • 52% of students say they don’t know anyone with a job in STEM, and more than 1 in 4 students (27%) say they haven’t talked to anyone about jobs in STEM.
  • Almost half (49%) of respondents say they don’t know what kind of math jobs exist and 76% report not knowing a lot about what engineers do.
  • 87% think people who study STEM work at companies like NASA; far fewer associate them with mainstream consumer brands like Instagram (40%) and Coca-Cola (26%).

Young people reported high enthusiasm for careers not explicitly defined as STEM but requiring related skills, suggesting the need for broader education as to how STEM skills can be applied in fields beyond math and science.

  • 64% of students rate creating video games for a living as very fun, while 90% rate it somewhat fun.
  • 54% of respondents think it would be very fun to earn a living working with marine life, with 89% rating it as at least somewhat fun.
  • 47% think it would be very fun to make web sites for a living, with 86% saying it would be at least somewhat fun.

Leave a Reply

Your email address will not be published. Required fields are marked *