People are Still Reading Magazines


10915174_884707758241099_6207917221940347920_nWhile the magazine world has been a volatile one in recent years, we’re proud to celebrate the current 100th issue of BizVoice. It’s focused on the simple question: What will it take for all of Indiana to achieve economically at the highest levels?

Check out BizVoice online. Let us know if you want a print version. And stay tuned for future issues as we continue to report on Indiana Vision 2025 (Outstanding Talent is the focus in March-April) as well as telling business stories from throughout the state.

As far as that volatility, check out these numbers compiled by USA Today:

  • 2014 :99 closures; 190 launches
  • 2013: 56 and 185
  • 2012: 81 and 226
  • 2011: 239 and 152
  • 2010: 176 and 214
  • Five-year totals:  564 closures and 1,054 launches

Why so many launches? Maybe because magazines remain a prime source for business advertising.

To determine the value of various forms of business-to-business advertising, the Association of Business Information and Media Companies conducted a recent survey. A key result: 69% prefer print magazines to learn about new products, equipment, services and suppliers.

Jim Wagner (jwagner@indianachamber.com) can help you grow your business through BizVoice. Contact Jim to learn more.

Leave a Reply

Your email address will not be published. Required fields are marked *