Oh Indy, Let’s Loosen Up a Bit


If you paid attention to the news at all in Indianapolis last week, most likely you’ve heard about the “Indy Super Bowl Shuffle” video and surrounding hullabaloo.

I vaguely remembered a co-worker saying something about a “Super Bowl Shuffle,” but in all honesty didn’t pay attention – I’ve never actually seen the original. I was born the year the thing came out, am not a Chicago Bears fan and have never apparently been bored enough to look it up on YouTube.

The Indianapolis Convention & Visitors Association (ICVA) created a parody video called the “Indy Super Bowl Shuffle” to demonstrate all of the city’s hotels and amenities. An article in Thursday’s Indianapolis Star said the video was created to attract meeting planners who are headed to Chicago for some big tradeshow. And, apparently on the level of attracting these planners to take a look here, it worked – at least one is now considering Indianapolis for a big convention.

But after an apparent backlash from Internet-goers, the ICVA took down the video from YouTube (though it’s back up now and linked at the bottom of this blog). I’ve read some of the comments posted and most are just downright mean and nasty. Someone even took the time to make a Facebook page petitioning to take the video down.

Finally, I got the chance to watch the five-minute-long video, expecting to see the most ridiculous thing of my entire life. And you know what? It wasn’t great.

But it wasn’t as terrible as everyone made it out to be. I caught myself giggling and rolling my eyes and thinking about all of the great hotels we have here in Indy. It also reminded me of every Weird Al Yankovich parody I’ve ever seen and people fawn over that guy – something I’ve never understood.

All of the people in the video just looked like they were having fun, and obviously this wasn’t ever something to be taken very seriously. We get to host a Super Bowl – we should use that to our advantage at every possible turn. And, the video did exactly that: it built up interest in Indianapolis to a variety of convention planners around the country.

Have we completely lost the ability to laugh at ourselves? I’m thinking there are real issues that we should be concerned about – and a silly video promoting Indy’s hospitality district is not one of them.

In the grand scheme of things, this will all likely be forgotten. But we need to remember to relax and regain that ability to just have fun and be silly. It’s not going to kill us. Watch the video below and decide for yourself.

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