Not All Bad News: E-mail Marketer Turns in Major Profit Jump


If you’re not using ExactTarget for your mass communication efforts, you might be in the minority. The Hoosier e-mail marketing company saw a 50% jump in revenues in 2008. The Indy Star reports:

ExactTarget, the Indianapolis-based e-mail and marketing specialist, announced today it posted record-setting annual performance in 2008, boosting revenue by more than 50 percent and adding more than 1,000 new direct clients.

Scott Dorsey, chief executive officer, said in a news release that the nearly 400-employee company has had 12 consecutive quarters of profitability.

The company earned $48 million in revenue in 2007, with net income of $2.1 million. It is privately held but filed paperwork in 2007 to go public, hoping for a listing on the NASDAQ.

That is pending.

New customers who use the service include Advance Auto Parts, Priceline.com and Trip Advisor.

ExactTarget distributed 13.5 billion permission-based e-mails, but its impact wasn’t limited to cyberspace.

ExactTarget, which is headquartered in Monument Circle, opened a second site in Indianapolis last year — a 50,000-square-foot product development center in the Gibson building.

We wish congrats and continued success to ExactTarget, an Indiana Chamber member.

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