One can learn a lot in a 30-minute conversation with Indiana entrepreneur extraordinaire Mickey Maurer. The summary:
- He doesn’t follow his own advice to "find something you do well, you like, and do that forever." Maurer’s career has taken him from cable television and racquetball facilities to banking, newspaper publishing and more.
- He refutes any description of aggressiveness, but embraces the label of competitive. "That’s essentially the game we play, the game of entrepreneurism. We keep score with money. … I do like to play the game — and win."
- Barriers to entry is a business principle that is learned through experience.
For a complete understanding of the importance, or lack thereof, of barriers and the full story with Maurer, check out our current BizVoice magazine.