Reuters Life! takes a look at the growing use of social networking. While the growth is not surprising — the rate of growth might be. Nearly doubling over the past year? Wow:
NEW YORK (Reuters Life!) – Spending more time on social networks and blogs? You’re not alone, with the latest figures showing the number of minutes spent on social networking sites in the United States has almost doubled over the past year.
Nielsen Online, which measures web traffic, said the number of minutes on social networks in the United States rose 83 percent in April from the same month a year ago, but found users were quick to move on and sites could quickly fall from favor.
Nielsen Online spokesman Jon Gibs said a major trend had been the continuing popularity of Facebook, which has more than 200 million active members and has become so mainstream it now hosts Pope Benedict and a list of world leaders.
The total number of minutes spent on Facebook surged 700 percent year-on-year to 13.9 billion in April this year from 1.7 billion a year ago, making it the No. 1 social networking site for the fourth consecutive month.
News Corp’s MySpace was second most popular but the number of minutes spent on this site fell 31 percent to 4.97 billion from 7.3 billion a year ago, although it remained the top social networking site when ranked by video streams.
Blogger, Tagged.com and Twitter.com came third, fourth and fifth respectively, with the number of minutes spent on Twitter — that lets people send 140-character messages or Tweets — rocketing 3,712 percent in April from a year ago.
Hat tip to the Chamber’s Tim Brewer for the link.