Is it Time to Apologize for all the Apologizing?


I realize many readers of our blog may not be card carrying members of the Bill Maher Fan Club, but his recent column in The New York Times is worth considering. Additionally, Ragan.com asked whether the bevy of businesses and brands apologizing lately should also heed Maher’s advice.

Read Maher’s entire piece in the NYT. But here’s a sample:

If it weren’t for throwing conniption fits, we wouldn’t get any exercise at all.

I have a better idea. Let’s have an amnesty — from the left and the right — on every made-up, fake, totally insincere, playacted hurt, insult, slight and affront. Let’s make this Sunday the National Day of No Outrage. One day a year when you will not find some tiny thing someone did or said and pretend you can barely continue functioning until they apologize.

If that doesn’t work, what about this: If you see or hear something you don’t like in the media, just go on with your life. Turn the page or flip the dial or pick up your roll of quarters and leave the booth.

The answer to whenever another human being annoys you is not “make them go away forever.” We need to learn to coexist, and it’s actually pretty easy to do. For example, I find Rush Limbaugh obnoxious, but I’ve been able to coexist comfortably with him for 20 years by using this simple method: I never listen to his program. The only time I hear him is when I’m at a stoplight next to a pickup truck.

When the lady at Costco gives you a free sample of its new ham pudding and you don’t like it, you spit it into a napkin and keep shopping. You don’t declare a holy war on ham.

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