Indy’s WebLink Celebrates 20 Years Serving Chambers, Associations


weblinkIndianapolis-based WebLink celebrated its 20th anniversary this week. The company provides innovative software and technology solutions for associations and chambers of commerce. A release has more:

“This has been quite a ride,” said DJ Muller, founder and president/CEO. “We’ve not only kept up with the speed of technology, we’ve been ahead of it all the way. WebLink is in an excellent position to continue to grow and succeed in the years ahead.”

“Built on innovation and exceptional customer service, WebLink is a seasoned technology company that runs like an entrepreneurial start up,” said Scott Webber, board member. “They’ve always had the ingredients of a burgeoning technology company.”

A brief history
WebLink began as a provider of software specifically designed for chambers of commerce. The company has since expanded to serve all types of associations, including builders and contractors, housing, healthcare, hospitality, trade, and transportation, and today, has clients in 490 cities and four countries.

Its signature association management software, WebLink Connect™, has more than 15,000 users and 10 million profiles. More than 170 new features were released to the software in the last year, which enables clients to manage members, prospects, events, websites, finances, and communications—all in one place. A new online community for users will be launched later this month.

The company also offers a slate of webinars, eBooks and other online resources, training events, and a certification program.

Today, approximately 800 member-based organizations, more than half of which are chambers of commerce, use WebLink’s cloud-based software-as-a-service solution. The company boasts an astonishing year-to-year average customer retention rate of 94 percent and customer satisfaction rating of 95 percent.

A strong tech neighborhood
WebLink is active in a strong and growing neighborhood of technology providers. High-tech software and services employment grew 18 percent in Indianapolis from 2012 to 2014—the eighth-fastest rate among the 30 cities surveyed. Multiple marketing and technology companies, including Salesforce and Appirio, have recently announced relocations or expansions into the area.

“It’s great to be in a hub of innovation,” said Muller. “Being close to and working with other marketing and technology companies keeps us on our toes and always looking ahead.”

Recent growth
The company grew new customer sales by 63 percent in 2014, earning a coveted TechPoint MIRA Award in Tech Sales and Marketing. Last year, WebLink secured $1.54 million of funding to expand into trade and professional association markets and further its position as a premier provider of association management software.

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