Sometimes it’s the simple things that make a difference. Researchers found that including 10 words at the end of an advertisement can help a company’s perception with its customers.
After using the statement, the business was rated higher in the following categories:
- Fair price, up 7%
- Caring, 11%
- Fair treatment, 20%
- Quality, 30%
- Competency, 33%
And those magical 10 words: "You can trust us to do the job for you."