Some social media platforms may come and go in popularity, but the overall impact is only going to continue to grow. Assessing that impact in the 2012 presidential election is an Indiana Chamber partner in BIPAC (Business Industry Political Action Committee), focused on electing pro-economy, pro-jobs members of Congres.
Romney may have captured voters over 30, but he still lost. Obama on the other hand captured the women's vote, minority vote and youth vote, giving him the edge he needed to win. Digital and social media is where he found these votes and it's what set him apart from Romney. It is where he fundraised more than 700 million dollars and activated mobs of volunteers. He was able to reach more than 5 million youth votes via Facebook. Michelle Obama connected with women on Pinterest and the Obama campaign reached scores of Hispanic voters through mobile.
With 31 million election tweets being sent on Election Day, this cycle was not only deemed "The Twitter Election," but it is being characterized as the first full digital election. Social media is a fundamental change in how our society communicates and for those with hopes of reaching voters, employees, Members of Congress and other stakeholders, your efforts need to be online as well as offline.