Indiana Chamber members Tyson Foods and MediaSauce (Carmel) are working on a "big idea" project that will transform one of the world’s hippest music festivals into a venue to provide charity of the utmost importance. In an effort to combat childhood hunger, the companies (along with several others) are acquiring pledges from people to donate, volunteer in their own community or share the message — and Tyson will donate 35 lbs. of food product (the equivalent of 140 servings) for each pledge. And ultimately, if the goal of 1,000 people taking the online pledge is reached, a semi-trailer filled with 140,000 meals will arrive at the Capital Area Food Bank of Texas in Austin during the South by Southwest Interactive Festival (March 13-22).
The Pledge’s web site explains a record 30 million Americans are on food stamps, and food banks face unprecedented demand. Additionally, more than 12.4 million children are going hungry right here in the United States. (That’s 1 in 6.)
Another goal of the venture is to display how technology can be effectively used to galvanize people behind worthy causes. A press release notes:
“We want to show how simple it is to bring people together to help solve a complex problem,” said Scott Henderson, Cause Marketing Director at MediaSauce. “With just one click, a person can feed 140 children. When you make it easy to share your message and support your cause, it is amazing how much more willing corporations and individuals are to do something to make a difference.”
The campaign web site challenges visitors to help spread the word about childhood hunger in America, find ways to get involved with a food bank in their area and donate money to Share Our Strength. The site encourages a deeper dialogue about the issue with a blog focused on this initiative and ways to collaboratively solve the roots of this problem.
To learn more about the program or to make a pledge, visit the web site. We offer some due propers to Tyson Foods, MediaSauce and the other companies involved for tackling this project.