Boston Magazine Changes Cover on the Run, Reflects Spirit of Recovery

For all Americans, there are many dates that resonate, sadly, all too well. For me, the first was the Challenger explosion. I remember exactly where I was at the moment the shuttle erupted in the sky. I can still picture all of my classmates crowded in the tiny gymnasium of my small elementary school, watching on TV.

Or learning about the Columbine tragedy from the couch of my first apartment. Who can forget where you were when the first plane struck the World Trade Center, or when an elementary school in Connecticut transformed into a killing field? Sadly, we can add one more event to the list. On Monday, April 15 we all stopped in horror as bombs exploded at the finish line of the Boston Marathon.

We witnessed people from all over the country – but especially Bostonians themselves – come together in support of a city. On Facebook, people replaced profile pictures with images of shoelaces twisted into ribbons, a sign of support for the runners, spectators and everyday citizens affected by the terror. One of the most poignant acts of solidarity in my mind was the playing/singing of “Sweet Caroline,” the Boston Red Sox’ unofficial anthem, in stadiums and ballparks across the nation, including at the home of Boston’s nemesis, the New York Yankees. Elsewhere, the Milwaukee Brewers showed a video tribute to the city of Boston at a recent home game that included the theme-song from Boston-based “Cheers.” And nothing gave me chills more than at the entire crowd singing the "Star Spangled Banner" at the Boston Bruins first home game after the bombing.

So how does a magazine capture all that emotion? Can it even be done? The answer is a resounding yes, as Boston Magazine proved.  The magazine’s current cover features hundreds of shoes worn by runners in the April 15 marathon set up to form a heart, with the words “We Will Finish The Race” in the negative space. It is a simple but poignant image.  And it is all the more amazing given the deadline staff faced.

Staff members at the magazine were in the midst of wrapping up their May issue when they got news of the explosion. They immediately knew they had to do something that would re-write their magazine, literally. I can tell you from my experience to have to do what they did, change the direction of the magazine, is an incredible undertaking. Scrapping much of their content in honor of all those who were there was bold and tremendous. It required everyone on staff to step up and contribute in a way they may not have normally. Editor John Wolfson explains how the idea came about and what it took to put hundreds of runners’ shoes on the cover and in the magazine in the span of only days. But it was worth it. These efforts truly honor and tell what Boston and America is all about, coming together in the midst of such tragedy.

For me, when I think of the marathon bombings years from now, I’ll recall this cover.
 

Just the Facts … but Dragnet not Included

The Statistical Abstract of the United States certainly sounds official. Considering it was published by the government from 1878 to 2012 certainly adds to its credence. Before sharing just a few of the amazing facts in the current edition, note that the Census Bureau ceased publication last year to save money but that a private entity has picked up the ball and versions are available both in print and online.

A few of the items:

  • Liquor stores outnumber bookstores by three to one
  • More Americans (10.6 million) belong to a fantasy sports league than a book club (5.7 million)
  • Americans are eating more peanuts and drinking less coffee
  • The number of federa lprison inmates is at a record level of nearly 210,000
  • Far more global visitors came to New York (9.3 million) than any other U.S. city. Los Angeles was second at 3.5 million
  • More households have dogs as pets than cats
  • And no, I can’t explain this one, but the research says more people are injured on toilets than by skiing or snowboarding

Hurricane Sandy Hits Home

For the most part, I live a somewhat sheltered life. It’s not that I shun television (far from it) or approach life with a “Candy Land” mentality, but I tend to focus on “my” world – the one that revolves around my family, friends and beloved pets. But in the midst of Hurricane Sandy, I’m reminded that “it’s not all about me.”

Sandy has claimed precious lives and caused unimaginable damage on the East Coast. Power outages have left many residents without electricity, a frightening prospect as temperatures begin to drop. Seen through children’s eyes, the storm washed away their long-awaited Halloween celebrations. It sounds trivial compared to the scale of destruction residents are facing, but it’s a sad reality they won’t soon forget.

Remembering my childhood travels through the East Coast on the way to Connecticut to my grandparents’ wooded cabin connects me to the part of the country enduring nature’s wrath. I’ll never forget the breathtaking views, scrumptious food, historic destinations and laughter. 

As residents of New Jersey, New York and other states face Hurricane Sandy’s aftermath, there are four words of hope I can offer. They’ve come from my dad, one of the wisest men I know, through the years as my family weathered storms of our own: “We’ll get through this.”

Pickin’ Pumpkins (and Much More in Indiana)

I love fall. It is my favorite season of the year, by far.

The air is cool and crisp and everything smells like straw and cinnamon. Brilliant hues of orange, red and yellow are everywhere – in the trees and bushes and in piles of fallen leaves. There are hayrides and bonfires to attend; apple cider and pumpkin pie to consume. It’s not too cold to play outside yet and just around the corner are Thanksgiving and Christmas.

Honestly, fall is one of the top reasons I know I don’t ever want to live anywhere else. Nothing, to me, beats fall in the Hoosier state.

To celebrate and honor our most favorite season, my husband and I took our nine-month-old daughter to her very first apple orchard and pumpkin patch (via hayride) in Hendricks County. We took part in an apple festival, visited vendors and sampled sweet and tart apple treats and cider. It was oh-so-quaint (until she tried to stuff a handful of hay into her mouth, that is).

Even with the severe drought we encountered this summer, the pumpkin patch was bursting with bright orange surprises. My husband made a muddy forage for our prized pumpkin and we created a fun memory. All-in-all, we spent less than $25 for an afternoon of family enjoyment and appreciation of the bountiful nature we have around us.

But maybe a pumpkin patch isn’t your thing. There are a TON of other things to do in Indiana during the fall.

If you want something the whole family can enjoy, try a trip to the numerous festivals around the state. More of a sophisticated palate might like to sample from Indiana’s wineries and breweries.

Or, did you know that Kokomo is home to the oldest manufacturer of opalescent and cathedral stained glass in the world? You’d learn more about that on the Glass Trail. Maybe you’re more into exploration and adventure – the Indiana Cave Trail might suit your liking in southern Indiana.

Even though I’ve lived here the majority of my life, I had no idea where to start looking – and even less of an idea as to what Indiana has available – until I stumbled across the Visit Indiana (Indiana Office of Tourism Development) web site dedicated to Hoosier fall offerings. Check it out for yourself and take in some of the wonderful treats Indiana has to offer: www.in.gov/visitindiana/fall/.

Time to Stop Saying ‘Sorry’

Ready for a bold statement? I’m not going to say “I’m sorry” ever again.

Okay, that’s not entirely true. I will say it. But, from now on, I’m only going to apologize when necessary: As in, when I’ve made an honest mistake – personally or professionally.

How often do you find yourself using an apology as a way to diffuse an uncomfortable situation or keep the peace simply because we feel the need to say something? Taking the blame for things entirely out of our control is almost as bad as if we’d had control and lost it purposefully. Let’s not add the weight of the world to our already over-burdened shoulders – that just leads to making more mistakes.

Over-apologizing won’t fix the broken copier or the elevator out of service. It won’t make the rain clear up. It can’t solve world hunger or the fact that someone else woke up on the wrong side of the bed.

In the workplace, over-apologizing brings in unnecessary doubt as to your abilities. It makes you seem insecure and weak, and it opens the door to others walking all over you. It absolutely will not advance you to the next level. If you demand respect (at work or at home) through your words and actions and have confidence in yourself, others will follow your lead.

Lately, I’ve been thinking more about how my daughter will learn to be a strong, self-empowered young woman. And the thought occurred to me: she will learn it first and foremost at home, from me. That means I’ve got to show her a good example. And that’s a lot of pressure.

So, even though she’s only eight months old, I’m starting now to correct years of over-apologizing. I know it won’t happen overnight, but I’ve got to start somewhere.

Anyone else share this bad habit? Let’s practice keeping the “I’m sorry” card close to the vest and see how that makes us feel for a few weeks. I bet you’ll feel better about yourself and your abilities – I know I do already.
 

Star Wars, Barbie and Batman, Oh My!

Buried treasure – that’s how I think of childhood relics awaiting rediscovery in crowded garages, sheds and storage units. So, you can imagine my glee when I stumbled upon Travel Channel’s "Toy Hunter," which follows dealer Jordan Hembrough’s journey to uncover rare collectibles.

“It’s the very first Barbie doll!” I exclaimed – following a gasp and my eyes practically jumping out of my head – just seconds after tuning in. Barbie and I go way back. I’ve been a collector since childhood.

The owner sold the doll, which debuted in 1959, for more than $2,000. Then off went Barbie to find a new home at an auction!

Other finds in the episode included "Star Wars" memorabilia, a vintage "Batman" toy car and the cape Christopher Reeves wore in Superman. Did you know he wasn’t the first choice to play the Man of Steel? Others in the running at one time or another were Paul Newman, Robert Redford, Sylvester “Yo, Adrian!” Stallone and Burt Reynolds. Interesting.

The moral of the story: You’re never too old for a trip down memory lane. And … whatever you do, don’t throw your toys away!
 

The Set of “Hoosiers,” Then and Now

If you have any interest in what at least one critic (me) still calls "the best movie ever made," you’ll enjoy this YouTube video showing the places and venues featured in the mid-1980′s classic "Hoosiers" as they appear today. As you’ll notice, most really haven’t changed.

Franklin, Shakespeare Said What?

Peek into the windows of my home (that sounds kind of creepy) on a Sunday afternoon and you can find me reading Shakespeare. Out loud. By myself. (Is that weird?) For me, that’s the best way to truly “get into” the plays and experience the prose.

It’s always fascinated me how many common expressions originated or are contained in Shakespeare’s works. The same can be said for Benjamin Franklin. Talk about a jack of all trades! He invented the odometer, the lightning rod and bifocals, just to name a few.

Here are some of my favorite sayings penned (or uttered) by these famous wordsmiths:

Shakespeare

  • Neither a borrower nor a lender be.
  • All the world’s a stage.
  • Sweets to the sweet.
  • The world’s mine oyster.
  • To thine own self be true.
  • Uneasy lies the head that wears a crown.

Franklin

  • A penny saved is a penny earned.
  • A place for everything, everything in its place.
  • Never leave that till tomorrow which you can do today.
  • The doors of wisdom are never shut.
  • Remember that time is money.
  • He that rises late must trot all day.

Hope you enjoyed this little “history lesson.” As Shakespeare said, “Parting is such sweet sorrow!”

How to Respond if Media Asks You Something Outside Your Comfort Zone

Good advice here from PR Daily about how to respond to a tough question about your business or organization:

Recently, I received an email from Nicole, a reader who works for a local Chamber of Commerce. Her boss was on the radio expecting to face questions about one topic—but the host had a different idea. She writes:

“We had a recent experience where our Chamber president was asked to participate in a live radio interview about our economic development program. Instead, he was asked numerous questions about a proposed rate hike by our city-owned utility—an issue which we are not the appropriate spokesperson for. Ultimately, our president did a good job not speaking on behalf of the utility and there was no fallout, but it was an uncomfortable situation that was particularly difficult since it was happening live. I was just curious as to how you would handle that type of situation?”

It sounds like Nicole’s president handled it perfectly. But to elaborate on her question a bit more, spokespersons generally have three options when a reporter asks a question that falls outside of their realm of expertise.

Option No. 1: Answer the question

The most straightforward option is to answer the question, even if it’s outside of the spokesperson’s expertise. This approach is fraught with danger, since the spokesperson is now on the record speaking on behalf of a different agency.

Even if the spokesperson handles the question well, what good will it do if the headline of the interview becomes about that other topic? It means that your main messages—the things you most wanted the public to know about you—got lost in the shuffle.

Option No. 2: Answer the question, but within your own context

Occasionally, you might choose to answer questions about unrelated topics, but only within the specific context of how that topic affects you or your work. This approach allows you to “stay in your lane” while offering the audience (and reporter) something of value.

For example, the Chamber president might have said:

“I can’t comment on the rate increase broadly, but let me tell you what our members have said. They’ve said that increases in energy costs will lead to either laying people off or freezing hiring. We all understand that energy prices have to go up on occasion, but local businesses have told me they believe this is a bad time to do it.”

This option isn’t fraught with as much danger as the first one, and it may occasionally be the right approach. But it also increases your odds that the quote the audience remembers from your interview will be about a utility increase—which may or may not be the headline you wanted.

Option No. 3: Deflect and refuse the question

This one is pretty straightforward. You can just tell the reporter:

“You know, that’s really a question that’s more appropriate for the utility company to answer. I haven’t had the opportunity to study their full proposal yet, and would be uncomfortable commenting on the rate increase. What I can discuss today is rising costs for local businesses in general, and how it’s affecting their hiring practices. Those rising costs may include energy prices, but they also include tax increases, increasing fuel costs, and many other items businesses need to purchase to succeed…”

This option is often the safest, but the audience may hold your president’s refusal to answer basic questions against him. Ultimately, options two or three are the best bets, depending on the question and its relevance to the Chamber’s work.

Forbes on Mega Millions and Lottery Strategies

Apparently — and this may shock you — you really can’t guarantee a win in the upcoming Mega Millions lottery drawing (with the jackpot at about $640 million at the time of this posting). While it seems that one could technically have the money to do it, the time and resources would render it impossible. Although, it seems optimal lottery strategy has paid dividends in the past. Forbes writes:

Over at the Washington Post, Brad Plumer looks into the question of whether a wealthy person could guarantee himself a win by buying every possible ticket in the Mega Millions lottery, and discovers that the answer is no:

Of course, another strategy would simply be to buy up every single ticket combination. That would cost $176 million. But you’d be guaranteed to win about $293 million after taxes. Good deal, right? But there’s one big hitch: “First, if it takes five seconds to fill out each card, you’d need almost 28 years just to mark the bubbles on the game tickets. You’d also use up the national supply of special lottery paper and lottery-machine printing ink well before all your tickets could be printed out.” (Also, if just one other person picked the winning number, you’d end up losing $30 million all told.)

It’s true that you can’t guarantee a win in this Mega Millions game, because it’s too likely that you’ll have to split the jackpot. If 300 million tickets sell, the average jackpot winner ends up with only 48 percent of the jackpot. If 600 million sell, you’ll only get 28 percent on average.

But it is not true, as a general proposition, that a lottery can never be cornered. In 1992, an Australian investor syndicate succeeded in cornering the Virginia Lottery. At the time, the odds of hitting that lottery were about 1 in 7 million, and the jackpot had grown to $27 million dollars. The Australians bought about 5 million tickets (logistics prevented them from buying every combination) and won the jackpot.

There were a handful of key differences between the Virginia situation and Mega Millions. The most important is that there was not a similar frenzy over the jackpot: even though playing the lottery had become a positive-expectation endeavor, there was not a similar rush to buy tickets, so the Australians could feel better about their odds of winning the jackpot alone.

The Australians also figured out the logistics of buying tons of lottery tickets. Plumer talks about how you would never have the time to fill out all the Scantron forms you would need to buy every lotto combination. But the Australians didn’t have to fill out any Scantron forms—they paid retailers to sell them blocks of lottery tickets in bulk. At least one retailer closed its lottery terminal to the public in order to constantly produce tickets for the syndicate.

Even so, the Australians only managed to purchase five million lottery tickets. And after their win, Virginia and some other states instituted rules to make it more difficult to buy lottery tickets in bulk. So, their feat would be difficult to replicate.

Virginia isn’t the only place where a lottery game has reached positive expectation. When I was in college, the jackpot on Mass Millions (then the big jackpot game of the Massachusetts Lottery) reached over $42 million, with win odds of about 1 in 13 million. This is because nobody hit the jackpot for nearly two years. Yet, there was very little attention focused on the huge jackpot—probably because lotto players were drawn to Mega Millions, which featured bigger jackpots with much longer odds of winning.

During this time, I bought a few Mass Millions tickets, and if I hadn’t been a capital-constrained college student, I probably would have bought more. But why didn’t somebody with lots of cash come in and do what happened in Virginia? The answer is probably that logistics made it too difficult to buy the 13 million tickets you would have needed to guarantee a win.

Buying 176 million tickets to guarantee a Mega Millions win would be even more difficult, and you would have less time to do it, since the game is drawn twice a week, unlike most states’ once-weekly big jackpot games.

So, cornering a positive-expectation lottery is difficult, and it probably will never be possible with Mega Millions. But with state-level games, if you have a few tens of millions of dollars to throw around and are in a place with the right rules about ticket sales, you might find an occasional opportunity.