Butler U. All About Business


Seems more than the Butler football team (10-1; Pioneer Football League champs) and basketball team (ranked in the top 10 in the nation) are making good news in November. The school recently announced a new brand and approach for its business school. The school explains:

A new branding effort that includes key messages and a graphic identity for Butler University’s College of Business (COB) is intended to increase visibility and awareness of the College’s real life, real business™ mission which guides its unique approach to business education.

This applied, experiential structure runs throughout the COB curriculum, from freshman year through graduate programs in the form of live cases studies, semester-long research projects with local and international companies, the development of real student-run businesses, executive career mentoring, required internships, and leadership assessment, coaching, and development.

According to COB Dean Chuck Williams, the real life, real business branding effort is directly tied to the COB’s promise to students, parents, and employers to deliver an innovative, experiential business education on top of an already exceptionally strong foundation in business fundamentals.

“Many universities say they offer experiential education because they have a class here or there,” says Williams. “In the COB, it’s present in everything we do.”

The main messages of real life, real business include engaging learning experiences, empowered self-discovery, business relevance and collaborative partnerships. These messages will be integrated and communicated in new marketing materials – recruitment brochures and a new alumni magazine – but will receive the most attention on the new website, www.ButlerRealBusiness.com, in the form of feature stories and videos.

The branding effort is also aimed at increasing awareness of the College’s outreach to the Central Indiana business community, which benefits both the College and businesses, Williams says.

“Real life, real business works because we have businesses partnering with us to bring real life business problems and situations into the classroom. We look forward to sharing the stories of these partnerships and in turn encouraging others to collaborate with us in the future.”

The branding effort was developed by the COB’s marketing director with support from Butler’s University Relations department. Advising the College throughout the process is the College of Business Strategic Marketing Board, a group of 12 local business professionals representing Butler University, Butler Business Accelerator, Eli Lilly and Company, Clarian Health Partners, Compendium Blogware, Pensar Ideas, Forum Credit Union, the Indianapolis Chamber of Commerce, Centaur Gaming and the Central Indiana Corporate Partnership.

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