What does the story of a lost note during the Civil War have to do with organizations gaining good customer feedback to make solid business decisions in today’s economy?

It’s true. We’re talking the Confederate army, Gen. Robert E. Lee, Antietam Creek, Union leader George McClellan and more. You will have to read the story in this BizVoice web exclusive to find out the connection.

Thanks to Indianapolis attorney and Civil War buff Mark A. Bailey for the intriguing tale and to consultant Ron Shaw for the analysis.