Ball State’s Social Media Center Turns Savvy Students Into Digital Marketing Pros


Today’s college students are immersed into social media while American corporations are looking for employees with such skills after investing heavily into digital marketing.

So, Ball State University created the Center for Advancement of Digital Marketing and Analytics (CADMA), providing students with the certifications, classes and on-site work to prepare them to handle digital marketing in the business world upon graduation.

“In developing CADMA, we found that major corporations have heavily invested in social media command centers, but few universities have created something similar for educating the next generation of technology workers,” said Eric Harvey, the center’s director and a marketing professor. “When it comes to this field, the average starting salary is just shy of $50,000 and companies — from the largest Fortune 500 firms to small start-ups — are seeking well-educated, highly motivated people to fill these positions.”

CADMA includes a social media lab, which is designed to educate students and help them hone skills they learned in digital marketing and analytics courses, including examining consumer behavior, professional selling and content development.

About 100 students have received or are working on social media marketing certifications using teaching modules provided by Google and other major technology firms around the world.

Read more in Ball State Magazine.

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