ExactTarget Partnering With Mentoring Women’s Network to Pass the Torch for Women

ExactTarget employees are making the pledge to Pass the Torch for Women.

Mentoring Women’s Network is holding its Pass the Torch for Women event and luncheon on August 14 at Ivy Tech in Indianapolis. You can sign up online, and be sure to use the discount code INCHAMBER to receive $50 off the all-day ticket.

July/August BizVoice Building a Buzz

Today, we’re unveiling our July/August edition of BizVoice magazine.

And the headline is actually a joking nod to our cover story about drones… assuming they make some sort of buzzing sound as they fly. If they don’t, well, let’s just ignore it and move on.

This issue covers a gamut of topics. Here are a few of the top stories (but you can view the full edition via our interactive online version):

Velodrome/Indy Cycloplex a ‘Major’ Asset for Central Indiana

The soon-to-released July/August BizVoice will feature a series of stories on cycling in Indiana. One piece will feature an interview with Dean Peterson, head coach of Marian University’s dominant college cycling program (which now boasts 26 national championships).

In addition to the hard work of Peterson and his staff, one asset the team has parlayed into a big advantage is the Indy Cycloplex and Major Taylor Velodrome. Visible to those driving on I-65 on the city’s north side, the bike park is operated by Peterson and the school to serve the public. He explains:

The Velodrome is a unique asset for a school, and three years ago, Marian entered into an agreement with the city to manage the Indy Cycloplex park (over 40 acres). We wanted to retool and revitalize the park and invite the community in a little more – and maybe re-energize to a new level. The city recognized it was hard for them to do that with the money they had, but they looked at us because we could be more autonomous in how we could raise money and be more creative in our operations.

It’s certainly a great synergy and it helps us recruit – and the community gets to come in and race and ride with our riders. We do run this as a city park in a unique setting.

There’s very few Velodromes in the country with the amenities we have here. It was built for the International Sports Festival and the Pan Am Games, and this is an amazing set-up with bathrooms and fountains and places to change. Usually tracks are out in the middle of nowhere. But it is expensive to keep it all going. But I think we were the right people to take it over and have been very happy with our partnership with the city.

He adds that developing the BMX track has been a benefit, as well as a challenge.

That’s been a challenge financially, but we’ve learned a lot and that has more capacity to generate income while making a lot of young riders happy and generate great cyclists. They learn skills there that are very hard to teach anywhere else.

Furthermore, Peterson says the school strives to communicate the history surrounding the Velodrome’s namesake, Major Taylor, as well. For more on this champion cyclist who overcame racial prejudice, visit the Major Taylor Association’s web page.

Labor Issue Proves Costly; Could You Be Next?

A recent labor case has been in the news, in which a prominent coffee company has been deemed by the National Labor Relations Board to have illegally dismissed a problem employee because the staffer was “pro-union.”

However, here are some comments that worker reportedly made to his manager during one instance when he felt the manager should have helped during a busy period: “it’s about damn time”; “this is bull****”; and “do everything your damn self.”

Charming.

But since the employee in question had organized union protests and the manager included that fact in the reasons given for dismissal, the NLRB determined his firing was at least in part because of his union support. It ordered the company to offer this person his job back — and compensate him for loss of pay and benefits. It goes to show that common sense doesn’t always apply with today’s NLRB and labor issues.

Barnes & Thornburg LLP and the Indiana Chamber of Commerce are proud to offer the second edition of The Indiana Guide to Labor Relations. Last published in 2000, a great deal has changed at both the federal and state levels, as well as in the workplace. This is a comprehensive guide, illustrating how employers can deal effectively with all varieties of union issues. New updates in this edition include:

  • The NLRB’s recent attack on social media policies and disciplinary decisions
  • Updated discussion on how to defend against union organizing
  • Indiana’s right-to-work law
  • New union election rules being contemplated by the NLRB
  • Updated analysis of employers’ ability to lock out employees during bargaining

This book is available for $89, or $66.75 for Indiana Chamber members. It can be ordered online, or by calling (800) 824-6885.

Here are some other resources from the Indiana Chamber you may find helpful:

Throwback Thursday: Purdue’s Long History of Agricultural Contributions

While digging into the fertile soil of our archive room, staff has discovered an Indiana Chamber report from August 1945 titled, “Aids Behind the Farm: A Directory of Functional Analysis of Governmental and Civic Organizations in the Field of Farming.” (Yes, the title is certainly a mouthful – potentially equaling a bushel of vegetables from a Hoosier farm.)

The booklet includes features on major farm-related organizations in Indiana – and the nation – like the Indiana Farm Bureau, The Grange, the National Farmers Union and the National Council of Farmer Cooperatives. One such prominent organization highlighted is Purdue University. The 1945 entry about the school reveals its history and mission, and why it’s such a benefit to the agricultural industry:

In 1869 the Indiana General Assembly took steps to establish an institution of learning and it received $340,000 from the Federal government which sum is held in trust by the state at interest. In 1869 the General Assembly accepted from John Purdue, a philanthropic businessman of Lafayette, and other public spirited citizens of Tippecanoe County, the sum of $200,000 and a tract of 100 acres of land. It also voted to name the institution ‘Purdue University.’

In 1879 the College of Agriculture was founded. Prior to 1900, few students attended the college and intensive efforts had to be made to acquaint farmers with the value of agricultural training. The first short course in agriculture was held in the winter of 1887-1888. These intensive winter short courses are still permitting hundreds of farmers to attain further knowledge of profitable agricultural practices.

Even then, Purdue’s county extensions played a major role in building the state’s agricultural climate. (The school has an extension in all 92 Indiana counties.):

An integral part of the work of the Extension Department is carried on through the efforts of more than 30,000 volunteer local and neighborhood leaders. County Extension Committees, organized in each county, are composed of local people who know the immediate needs of the county and who help to plan the extension program of their counties to meet the local problems. These people help to bring to Indiana farmers the information and facts which they need to meet their particular problems speedily and proficiently, and to advise returning veterans interested in farming.

In 4-H Club work, more than 3,600 young men and women serve as junior leaders and 2,200 parents and other adults serve as volunteer local leaders.

Iowa Senate Race is Pretty Farmin’ Serious

Politically, Iowa remains one of our most interesting states. Obviously, its early caucus status lends itself as a power player in presidential politics. But its makeup is also rather vexing and seemingly unpredictable at times, featuring successes for both Republicans and Democrats — and the longevity of its Senators Chuck Grassley (R) and Tom Harkin (D), who’ve been in office since 1981 and 1985, respectively.

With Harkin retiring, there’s a heated race for his vacated seat featuring Rep. Bruce Braley (D) and State Senator Joni Ernst (R). (I actually interacted often with Braley’s staff during his 2006 campaign, while I was working on a State House race in Waterloo for U.S. Sen. Evan Bayh’s All-America PAC.) Braley, however, has found himself trudging through difficult terrain in light of some unfortunate and dismissive agriculture-related gaffes — the latest in a stump speech by a surrogate. Columnist Kathie Obradovich of The Des Moines Register highlighted Braley’s problems, illustrating how some unfortunate word choices here and there can quickly change the nature of a political campaign.

Below, you’ll find an ad where Ernst attempts to capitalize by relaying her hog castrating bona fides, because… pork. (I like the snuggly pig embrace 20 seconds in, personally.)

Oh yes, it’s campaign season, America. Let’s get hog wild! (I’ll show myself out.)

Fifth Third’s ‘Reemployment’ Campaign Helps Job Seekers

Fifth Third Bank is taking a rather novel approach to using advertising media with its new effort to leverage those resources to help people find jobs. You can learn more about this effort and see corresponding videos at http://reemploy.53.com. Fifth Third explains:

Fifth Third piloted the first-of-its-kind reemployment program in 2012. The Bank identified mortgage customers who were behind in their payments due to job loss and offered to help them land a new job with NextJob’s comprehensive job search program. The assistance included one-on-one job coaching, NextJob’s proprietary online training program, called the Job Seeker’s Toolkit, and weekly coach-led job club webinars. On average, participants had been out of work for 22 months and were long-term unemployed. After six months, nearly 40 percent had landed jobs. The two companies deployed the full program to mortgage borrowers in 2013 and quickly extended availability of the Job Seeker’s Toolkit to all Fifth Third online customers.

The Bank now launches an unprecedented campaign to showcase three actual job seekers: Katrina Holmes, Elba Pena and Bill Laakkonen to engage the public—customers, friends, family members and community members—to share their stories and help them return sooner to meaningful employment. By visiting 53.com/reemploy, the public can utilize their own social networks to expand the job seekers’ reach, especially with potential employers, in ways that would be otherwise impossible. For every 53 retweets, Fifth Third will fund a job search coaching package for another unemployed person.

The campaign also features Fifth Third customer Randall Jackson, a Chicago resident who actively engaged with the Bank’s reemployment initiative with NextJob. Jackson recently landed a job after being long-term unemployed. Sharing his story via social media will inspire other job seekers, and contribute to the funding of additional job coaching scholarships.

“With this campaign, Fifth Third and Leo Burnett have developed a strikingly creative approach to help our job seekers while engaging the public in a shared mission to impact unemployment,” said John Courtney, CEO of NextJob. “It’s a brilliant way to connect people to their neighbors on one of the most meaningful issues that affects us as a nation.”

During the campaign period, Fifth Third and NextJob are opening up access to the online Job Seeker’s Toolkit to every unemployed job seeker interested in finding their next job. Further, Fifth Third will fund up to 53 one-on-one coaching scholarships for people who apply through NextJob’s application tool. The scholarships will include four months of personalized job search assistance and anyone can apply regardless of whether or not they are a Fifth Third customer.

The campaign will operate from the online hub, 53.com/reemploy, where the candidates’ resumes come to life via short documentary videos and infographics, humanizing and adding dimension to traditional resumes. The campaign also utilizes seeded video and pre-roll as well as flash and rich media banners across high profile websites, networks, and social media, including Twitter, Facebook, LinkedIn and YouTube.

“Helping our customers find reemployment is a perfect illustration of the curiosity of Fifth Third Bank,” said Maria Veltre, senior vice president & chief marketing officer. “Our program evolved from the question of how to help unemployed people keep their homes and led to the answer to even bolder question, ‘how do we get our customers back to work?’ We are extremely proud of our relationship with NextJob, and are eager to help these job seekers—and many more—gain employment from this unique approach to a digital advertising campaign.”

Pass the Torch for Women Luncheon Set for Aug. 14 at Ivy Tech (Indianapolis)

Mentoring Women’s Network is hosting the Pass the Torch for Women Luncheon August 14 at the Ivy Tech Corporate College and Culinary Center in Indianapolis.

Join us for the inaugural “Pass the Torch for Women Luncheon”, with proceeds to benefit the Mentoring Women’s Network Foundation.  Pass the Torch for Women will inspire women everywhere to support one another through mentoring relationships.

This event is chaired by Traci Dolan and will feature Billie Dragoo, CEO of Repucare and acting CEO of NAWBO, as the honoree.

Keynote speaker will be Dottie Gandy of Dallas, Texas.  Ms. Gandy is the founder of The Up to Something Group in Dallas, TX, whose members choose to be intentional about designing the lives they want – and create extraordinary results in the process.

The agenda includes a panel discussion on mentoring and networking opportunities.  Plan to join us for a delicious lunch and silent auction, with proceeds to benefit the Mentoring Women’s Network Foundation and the Pass the Torch for Women campaign.

You can register to attend online, and corporate sponsorships are still being accepted.

For more information, Sunny Bray, director of corporate partnerships, penned this guest blog for us in February:

Mentoring Women’s Network, a community of empowered women supporting one another personally and professionally through mentoring relationships, is holding their inaugural event, “Pass the Torch for Women Luncheon,”  August 14 at the Ivy Tech Corporate College and Culinary Center.

Pass the Torch for Women is chaired by Traci Dolan of ExactTarget and an executive leadership team including senior representation from women from Angie’s List, Fifth Third Bank, Simon Property Group, First Merchants Bank, and many other companies.

The Pass the Torch for Women event is intended to inspire women to pledge to mentor and help develop one another personally and professionally, in order to create new opportunities and advance women in the workplace. Women are making advancements in the workplace and in business, yet we have much work to do to continue to advance women leaders.

Sponsoring this event provides your company with positive visibility and association with a well-regarded national organization. Sponsorship also creates access for your female employees to year-round programs and resources aimed at leadership development, connections and social responsibility.

More than 475 women of the greater Indianapolis business, medical and civic communities will attend the 2014 Pass the Torch for Women Event. Your participation in the Pass the Torch for Women Event affords you networking opportunities and additional benefits.

If you’re interested in supporting this program, contact me at sunny@mentoringwomensnetwork.com or (317) 575-4077.

VIDEO: Zappos CEO Speaks with Verge About Community Building

Our friends at Verge caught up with Zappos CEO Tony Hsieh in Las Vegas to discuss a project underway to revitalize its downtown. The effort illustrates how start-ups are now playing a major role in changing the landscape and culture in American cities.

Visit www.downtownproject.com to learn more.

VIDEO: 2015 Senior PGA Championship Coming to French Lick

The 76th Senior PGA Championship will be played at French Lick Resort in 2015. For Hoosier golf fans, this will be an ideal opportunity to see some great golf played on one of the top courses in the country. The Pete Dye course resides atop the second highest point in Indiana, and is one of the state’s most intriguing landscapes.

Gov. Mike Pence also expressed his excitement for the state to host this tournament:

Not only will we see some great golf here, but people literally all over the world will see the extraordinary natural beauty of southwestern Indiana. I can’t help but believe that’s simply going to be a great, great benefit to our state as we demonstrate hospitality — but also as we demonstrate through these rolling hills and this great venue what a beautiful place Indiana is.