Colleges Look to Cut Costs

Taking a close look at expenditures is something Indiana’s colleges and universities have been concentrating on in recent years. In Missouri, efforts are focusing on elimination of rarely used degree programs and increased collaboration between various academic institutions. Stateline reports:

Last August in Missouri, Governor Jay Nixon told state universities to look at making some hard choices they’re not accustomed to having to make. Nixon, a Democrat, wants to eliminate “low-producing” academic programs in order to save money. To that end, he asked universities to review any program that fails to award an average of ten bachelor’s degrees, five master’s degrees or three doctorates per year.

The results of this review aren’t due on the governor’s desk until February, but preliminary results offer an interesting look at what may lie ahead. Institutions have volunteered to terminate 61 of the 353 programs that fell below the threshold, including programs in French, engineering physics, public administration, antiquities, sociology and recreation. More courses are expected to be on the chopping block as the schools conduct follow-up and explore opportunities to consolidate or share programs. Instead of all of the state’s institutions of higher learning trying “to be everything to everybody,” Nixon says, “we have to take a good hard look at what we do well.”

This review is only the beginning of a major efficiency initiative that Nixon is pushing across Missouri’s 13 four-year universities and 21 two-year colleges. So far, these institutions have been spared the worst of the state’s budget crisis, thanks to an agreement they made with the governor two years ago to freeze tuition rates. Now, with that agreement set to expire soon — and Missouri facing a budget deficit of up to $700 million next year — higher ed is bracing for a funding reduction of as much as 20 percent next year.

While some of that gap may be filled with increases in tuition and fees, there’s a growing sense, both in Missouri and across the country, that state colleges and universities can’t go on simply charging students more. Increasingly, school leaders acknowledge that they need to cut their underlying cost structures, and that saving money on classroom instruction has to be part of the mix. As David Russell, Missouri’s commissioner of higher education, puts it, “The last real area of higher education that’s remained relatively untouched, the academic enterprise, the core of our reason for existence, is in danger of suffering some severe reductions."

Keys to a More Impressive Presser

Does your business put out press releases? If so, you might be able to benefit from these 3 tips from BusinessWired. (And don’t forget: Indiana Chamber members are invited to post their latest announcements on our web site.)

1.  Include your organization’s name.
Ownership implies a name, and that is perhaps the most important element. Don’t assume the public knows who you are, no matter how big you are. These press releases are the story of your organization on the Web. Give your company the recognition it deserves! Additionally, those who search by your company’s name will have a way to find your release on the Internet.

2.  Be concise.
The three-second rule fits perfectly. Be brief in summarizing the content of your press release. Longer headlines are less likely to be picked up by search engines. Be concise. Less is more.

3.  Stay on point.
You have something important to say. While it’s good to be concise, don’t let the effort to be succinct overshadow the message. Read and re-read your headline. Are you staying on point or trying to fit too much in too small a space?

The headline is the first appearance of your message to the world. Own it, and help your release go the distance!

- Christina Jahnke, Editor, Business Wire Chicago

More Words, Not Less, Preferred by Some

How many of you knew that SCUBA stands for self-contained underwater breathing apparatus? Maybe that one was too easy. How about the fact that a gentleman named David Davis coined the term acronym (such as SCUBA) in 1943?

If it had stopped there, we might have little to complain about. But more and more acronyms have resulted in more and more confusion. A combination of various letters today could mean one of several things — and boy are there difficulties if one misinterprets.

A Ragan Communications column tackled some of the acronym absurdity. A few excerpts:

IRA could be something you put money into for retirement, or it could be a group of rowdy Irish revolutionaries. IOU stands for ‘I owe you,’ so in actuality it should be IOY. IEEE could stand for Institute of Electrical and Electronics Engineers or it could be the sound a hyena makes.

See how confusing it can be? And really, if there’s any truth to evolution, shouldn’t we be getting better at communicating more effectively? Instead, this generation is adding to the problem with texting acronyms. Thankfully we have a 14-year-old son to help us navigate our way through the labyrinth of LOLs, TTFNs and BCs or I fear we’d be TL (totally lost).

I feel like each year I understand less and less, setting me up to make disastrous mistakes in communicating to the younger set. And I know I’m not alone.

My sister Peg is in the same boat. She is a high school English teacher in Ohio and she’s one of the coolest people I know. So when she was talking to her class about some surprise and told them to “keep it on the LD” she wondered why they all started laughing. “Mrs. G—,” a student said, “I think what you’re trying to say is ‘keep it on the DL—down low.’”

Another teacher came to Peg wondering why students were sprinkling “101” in various places throughout their written work. It took them a while to figure out that students were actually interjecting “LOL,” which stands for laugh out loud.

If this is happening to people my age, I can only imagine what happens to our parents’ generation. One person shared that her aunt thinks that the aforementioned LOL means “lots of love,” so she’s been sending notes, cards and messages that are wildly inappropriate, unbeknownst to her. Think of the disastrous results that can occur from not knowing that LOL means “laugh out loud.”

  • “It’s your birthday. You don’t look a day over 40! LOL!”

  • “So sorry to hear of your loss. LOL.”

  • “Happy anniversary. I don’t know a couple that seems better made for each other. LOL!”

  • “Your baby is adorable. LOL!”   

So let’s KISS (keep it simple, Sherlock) and stop with the acronyms already. Say what you mean, even if it takes a few more seconds out of your day. It’s not like we’re in such a hurry that we don’t have time to complete our sentences with good old-fashioned words. Besides, it’s the LYCD (least you can do). 

CDC Wants You for Wellness Study

The thirst for wellness information and advice never seems to be quenched. There is a new national opportunity to help provide data and learn more.

Heart disease and stroke are the first and third leading causes of death for both men and women in the United States. To avoid the high costs of treating these conditions, employers must consider providing worksite prevention services and interventions to promote employee health. 
 
The Centers for Disease Control and Prevention (CDC), in collaboration with Emory University, state health departments and worksite experts have developed the CDC Worksite HealthScoreCard (HSC) to support efforts in these areas. The HSC examines worksite health promotion interventions (programs, policies and environmental supports) that employers can put in place to promote a healthy workforce, reduce health care costs and increase productivity.
 
In the first phase of this project, the CDC/Emory study team held meetings and focus groups with subject matter experts and potential end-users to develop the survey tool, establish a weighting and scoring methodology and improve the tool’s scientific evidence base, usability and relevance. The second phase of this project will focus on field-testing the tool in order to evaluate its reliability and validity in preparation for public dissemination. They have invited Indiana businesses to participate in this study.
 
CDC/Emory are recruiting employers that represent a variety of industries, business types and sizes. Specifically, they would like to recruit at least 30 employer participants from each of the following business sizes: very small (10-99 employees); small (100-249); medium (250-749); and large (750+). Employers may be for-profit or non-profit, government or private. This study will collect data from just one worksite in each organization. In the case of large organizations that have multiple worksites, they will ask that you restrict your responses to just one worksite.

Interested companies should submit applications by December 15. Questions can be directed to Dr. Enid Chung Roemer, study coordinator at enid.c.roemer@emory.edu.

Business Owners Tell It Like It Is

Earlier this week, we shared a fictional video that depicted the uncertain regulatory climate and its impact on business. Now, two groups – Public Notice and the Small Business & Entrepreneurship Council – have a series of stories from actual small business owners who are in the position of wondering about their ability to survive.

"Moving Forward in Uncertain Times," begins a four-part series called "The Story of Business." The first video features Wes Garner, President of Great Lakes Calcium Corp. in Green Bay, Wisconsin. 

"Like families across America, business owners are having to make tough choices.  They’ve cut hours, costs, and even laid off dedicated employees. These entrepreneurs are heavily invested in their businesses and have everything to lose-but they don’t see Washington making the same tough choices," said Gretchen Hamel, executive director of Public Notice.

In order to survive and thrive, business owners need pro-growth policies that provide clarity and certainty. Without these, business investment, expansion, and job creation suffer. Unfortunately, Washington has produced new laws and regulations that have added to business costs and widespread confusion among business owners.  In addition, unresolved issues – like what the tax rates will be next year, and whether certain tax incentives will be available – are keeping entrepreneurs on the sidelines, and general business confidence in the tank.

"Small business owners do not have it easy, even in good economic times.  They’ve certainly been put to the test during the last two years.  Unfortunately, Washington only made matters worse — imposing mandates businesses can’t interpret and threatening to raise taxes to make up for years of overspending. Entrepreneurs face an uncertain future and they simply can’t afford what government is currently dishing out," said Karen Kerrigan, President & CEO of the SBE Council.

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Health Care Reform Farewell in Maine

Maine gets credit for being first in line (seven years ago) in attempting to tackle health care reform. At one point during the national debate, it was viewed as a model to emulate. Its Dirigo plan, however, never lived up to expectations and appears headed for the scrap heap. Stateline reports:

Before there was a federal health care overhaul, and before there was a Massachusetts law to use as a model for the national plan, there was Dirigo. That’s what Maine called its first-in-the-nation attempt at achieving universal health coverage when Democrats approved the plan back in 2003.

Now, the Maine program may be one of the first casualties of the Republican landslide in state capitals. Maine’s incoming governor, Paul LePage, pledged during the campaign to “repeal and replace” the plan, which is Latin for “I lead” and is the state’s motto. Republicans also took control of the Maine House and Senate, making the state one of only two to flip from total Democratic control to total control by Republicans (Wisconsin was the other).

Dirigo was the brainchild of outgoing Governor John Baldacci, who sought to dramatically increase coverage for the uninsured while lowering the costs associated with hospital care. A key to the program was encouraging small businesses to buy coverage for their employees by making plans affordable and subsidizing coverage for individuals and families on a sliding scale based on income.

But the program faced battles over funding from the start. In 2007, Maine capped enrollment for two years until lawmakers could agree on a funding fix. The problem was further complicated when voters in 2008 rolled back the tax on soda and alcohol that the Legislature figured would pay for Dirigo. Even its supporters admit the program has never lived up to its promise of serving as many as 180,000 of Maine’s 1.2 million residents by 2009.

LePage, a Tea Party favorite, has called Dirigo “a costly failure.” He claims taxpayers have spent more than $160 million to cover just 3,400 uninsured Mainers under the program. Baldacci’s administration disagrees with that portrayal, arguing that since it began, Dirigo has covered more than 32,000 people without using any general fund dollars to pay for it.

Under a complicated funding arrangement, Dirigo is funded 50 percent by the “savings offset payment” from private insurance companies. That’s the amount the state figures insurers are saving because the uninsured aren’t seeking emergency care they can’t pay for. The rest of the funding comes from premiums, the federal government and tobacco settlement dollars.

Leaders Say Schools Need to Adjust Financial Plans

The good news is that education reform has been high on the agenda for a pair with the power to help do something about it. The bad news is that the duo has, at least in some respects, adopted the "throw more money at the problem" approach.

We’re talking about current U.S. Education Secretary Arne Duncan (he has the power of policy behind him) and that Microsoft guy named Bill Gates (using part of his personal fortune to help improve schools and educational opportunities for young people).

But many in the education world have been stressing that more dollars are not the answer. Economic realities have reinforced that point. Nationally, the Fordham Institute and the American Enterprise Institute combined on a report titled Stretching the School Dollar. They take pride in recent comments from Duncan and Gates.

For the past two years, as Congress dished out more money to education through the stimulus and Edujobs bills, Frederick M. Hess of the American Enterprise Institute, along with the Fordham Institute’s Chester E. Finn Jr. and Michael J. Petrilli, have been sounding the alarm on the need to improve school productivity and spend school dollars more wisely and efficiently. Recently, two powerful voices lent their support to this effort.

In a speech at AEI last week, Secretary Duncan said that, for the next several years, educators are likely to face a “new normal” of having to do more with less but that this challenge “can, and should, be embraced as an opportunity to make dramatic improvements” to the productivity of the educational system. And on Friday, in a speech before the Council of Chief State School Officers, Gates said school leaders should rethink some basic assumptions that impact budgets, including class sizes and the way teacher pay is structured.
 
In their comments, both of these education superstars referenced the newest AEI-Fordham volume, which touches on many of these same themes. The book explains forcefully how school leaders can, and must, not only survive the current economic storm but also fundamentally restructure their schools to save money and improve efficiency.
 
“The bottom line is that, in the next five years, leaders seeking to make a difference will have to find the dollars they need from existing sources—they can no longer count on fresh infusions of funding to fuel their improvement efforts,” said Frederick M. Hess, director of education policy studies at AEI and co-editor of Stretching the School Dollar. “Our school leaders will need political support in the challenges ahead. By stepping up to speak frankly and offer bold solutions, Secretary Duncan and Bill Gates are making it much easier for state and local leaders to make tough but necessary decisions.”
 
“Instead of tinkering around the edges, we need to fundamentally rethink the way we deliver education, compensate teachers, and organize our schools,” said Michael J. Petrilli, executive vice president at the Fordham Institute. “We’re glad to hear these two powerful education leaders talking about these issues. We see great opportunity for change here, and we hope this is the start of a bold new era in education productivity.”

Tis the Season for Shopping — or Saving

Along with the time-honored traditional holidays – Thanksgiving, Christmas, New Year’s Day – another “holiday” is analyzed by industry experts and anticipated by shoppers around the country: Black Friday.

While the infamous day after Thanksgiving might get the most recognition for impacting retailer’s bottom lines and taking them from the red to the black (hence the name “Black” Friday), the entire holiday shopping season serves as a temperature reading of consumer spending and saving.

This year, direct marketing company Valpak acknowledges through its semi-annual consumer savings report that shoppers are displaying “cautiously optimistic” shopping habits. According to the report, about 75% of shoppers plan to spend the same or even more on holiday purchases, while 22% of shoppers will spend less than they did in 2009.

The company surveyed 1,000 households in the United States and Canada to get the data.

One trend that was common among shoppers was that more than half use coupons on their holiday-related purchases (including gifts, entertainment and travel); about 52% of holiday shoppers told Valpak that they shop with coupons to get the most out of their budgets during the holidays.

Of those that use coupons, 70% clip and save those coupons for toys, games and electronics, while nearly 60% use coupons to cut holiday costs on food, catering and groceries.

Other notable statistics in the report include travel and other big purchase intentions for the holiday season. Comparing this holiday season’s results to an earlier survey in May, the shopping trends are similar in travel (down 4% from the earlier survey), interior home improvement (up 5%), TV/home electronics (up 6%), auto (22% compared to 24% earlier) and exterior home improvement (22% in both surveys).

Wanting the ‘Wait’ to be Over

Indiana business owners and operators are saying it. The Indiana Chamber continues to weigh in on their behalf with the same message. It extends beyond our state to most of the rest of the nation.

It, and the message, is that uncertainty is threatening all businesss (particularly small companies) and that Washington has to get its act together.

Let’s try a different approach here, with a video parody that will hopefully drive the message home. The ‘Wait and See’ video is brief (just over two minutes) and makes its point in an entertaining manner. Watch it, share it with others (including your representatives in Washington and Indianapolis) and keep up the good fight.

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Video Spotlights Higher Ed Success Story at Ivy Tech & IU East

A BizVoice® magazine story earlier this year included the following quote:

“We used to have an associate degree in nursing,” states Nasser Paydar, chancellor of Indiana University East (IU East) in Richmond. “Ivy Tech has an associate degree in nursing. What this did was confuse the students in the first place. Why would two state institutions within walking distance have the same degree program, accredited by the same agency?”

IU East no longer has any associate degree programs. Its partnership with its neighboring Ivy Tech campus and other locations within its region goes much deeper. It is a formula that can – and should be – replicated in areas around the state.

But don’t take our word for it. Listen to students, faculty and administrators at the two Richmond campuses describe how young people are able to move through the higher education process more efficiently and be prepared to enter the state’s workforce. A video on the Achieve Indiana web site tells this important story – in their words. 

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